Mailchimp has been around forever and it shows — the feature list is massive but the interface feels dated and pricing has gotten aggressive. Still a solid pick if you need deep integrations and a full marketing suite, but for pure newsletters there are better options.
Small businesses needing a full marketing suite with email, automation, and landing pages.
Free tier + Essentials $13/mo + Standard $20/mo
Massive integration ecosystem
Full marketing suite beyond email
Free tier available
Strong automation builder
Interface feels dated
Pricing escalates quickly with contacts
Deliverability can be inconsistent
Onboarding is overwhelming
Mailchimp is worth considering if your priority is: Small businesses needing a full marketing suite with email, automation, and landing pages.